Vanessa’s Note: Beware of this, makes it more competitive now, less direct linking. If you are running an AdWords campaign for a website on a shared domains, then you’ll want to be aware of a new policy for displaying those URLs in your ads. From now on, the ad must show more clearly the destination [...]
Search Engine Marketing
Secure Pages, Shopping Carts and Duplicate Content
Vanessa’s Note: When designing your site, treat it like your personal space or home. Imagine the Google bot is like a mischievous child you need to set boundaries for, tell it where it can go, where it cannot go, and keep things simple and boxed up. Follow Gray Wolf’s directions below by using ‘noindex’ tags [...]
6 Call Attempts for Better Lead Conversion
I know this doesn’t have too much to do with SEO. But, I read this very interesting whitepaper about calling your leads (that could be generated through SEO) multiple times to increase conversion rate. Leads360 recently performed a study that shows six calls equals success when trying to contact a lead. According to Leads360 on [...]
Lower Your Website Bounce Rate in 2010
A lot of people have made a New Year’s resolution to lose weight in 2010. For website owners, you might have made a similar commitment to lose some undesired thing: your high bounce rate. To make this type of resolution come true, first you need to understand what causes a visitor to bounce from your [...]
Google Local Suggest Nearly Broken and Mostly Useless
Chances are you’ve seen me complain about Google local suggest throwing local results in for queries that shouldn’t be local. IMHO unless I specify a local parameter you shouldn’t be suggesting one. I understand that might be personal preference. Recently, however, I’ve seen queries with local results that contradict the one included in the search term. IMHO [...]
Is Google Playing Monkey Games With Real Time Search
Last week Google launched real time SERP’s, which included the possibility for twitter and facebook updates to appear in searches for popular information, news, or for someone’s name. The potential for libel and potential for spam has already been discussed. What hasn’t been addressed is the problems it can create for reputation management. Specificall, how [...]
