BloomReach SEO Platform Aims to Expose Your Best Content in Organic Search & Social Channels
Cloud marketing platform BloomReach has launched with a suite of three intelligent discovery tools for businesses. BloomReach accomplishes some pretty incredible things for web businesses in need of a holistic, well-rounded marketing approach.
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SES London 2012 – Day 2 Coverage #SESLondon
Day 2 of SES London 2012 has come to a close. The day, much like Day 1, was packed full of great tips and strategies on SEO tools and metrics, PPC architecture, and more. Here’s a roundup of today’s live blogging and coverage of SES London 2012.
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Google’s Patent Battle With Microsoft & Apple Escalates
Microsoft has filed a formal complaint against Motorola with the European Commission over what it sees as a clear abuse of its industry standard patents, with Google’s tacit backing. This follows a similar filing by Apple demanding EC intervention.
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Track & Segment Your Way to More Accurate Bounce Rates
In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern “good” from “bad” metrics.
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LinkedIn Advertising Tips For Beginners
With more than 150 million members, LinkedIn can be an extremely important and effective advertising opportunity when used correctly. Here are tips on how to set up your account, create your first LinkedIn ad, target your ad, and set your budget.
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How to Focus Your PPC Analysis & Optimization
With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea. Here’s how you can avoid losing sight of your core business objectives when you’re neck-deep in statistics.
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Wavy Google Logo Honors Heinrich Hertz
The wavy blue, red, yellow, and green logo on Google’s homepage today is in honor of Heinrich Rudolph Hertz. The German physicist, who was instrumental in the discovery of electromagnetic and radio waves, was born on this date 155 years ago.
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Google Enhances Ad Sitelinks
Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks for advertisers. On average, Google said the click through rate is 30 percent higher for ads with sitelinks.
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Google Forecloses on Mortgage Comparison
Is a new version of Google’s mortgage comparison service in the works? After scaling back the service in November, mortgage comparison went offline earlier this month. Mortgage comparison search is also gone from the Google Advisor site.
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SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring
February 21, 2012 by WebProNews
Filed under SEO News
Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired.
State of Search’s Louis Venter has an extensive account of Kaushik’s speech. One interesting part is what he says about bounce rate. I’m not sure if these were Kaushik’s exact words, [...]
