Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site. Read the full story

Don’t try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too. Read the full story

The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight. Read the full story

With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to other top-billing analytics packages. Read the full story

Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost. Read the full story

Google’s Matt Cutts has put out hundreds of videos as part of his webmaster help series. I’ll assure you that nothing like what you’re about to hear has ever appeared in any of them. Call it the anti-SEO help video of the decade, and if you’re a webmaster you can call it site suicide. You [...]

Matt Cutts fields a whole lot of questions about Google. He often offers helpful advice via his blog, comments on other blogs, Twitter, and of course through his Webmaster Help videos, but Google Fellow Amit Singhal is the guy that leads the team that looks at all the messed up search results. Singhal spoke at [...]

There some discussion going on in the webmaster/SEO community that Google may have de-indexed some free web directories. Barry Schwartz at Search Engine Roundtable points to a WebmasterWorld forum thread on the subject. The thread begins with a post from user Sunnyujjawal, who says: While checking some sites links I found 50% free submission directories [...]

Early this morning, Google Fellow Amit Singhal was interviewed by Danny Sullivan at Chris Sherman on stage at SMX London, the sister conference of Search Engine Land. Singhal discussed a variety of Google search-related topics. We were hoping to get a some in depth discussion about Google’s recent Penguin update, but apparently that wasn’t a [...]

Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent. Read the full story