Google recently announced some new social reports, and now the company has announced that it’s consolidated the locations of social reports in general.
Specifically, the Social Engagement, Social Actions, and Social Pages reports, which were previously listed in the Audience section, can now be found in the Social section under Traffic Sources.
“Users now have access to both onsite behavior, the existing data, and off-site social activities of partners such as Google+, Digg, and Reddit among others,” says Linus Chou of Google’s Anaytics Team. “Below is a summary of how to access the data from the old reports in the new ones.”
“To access onsite activities use the Traffic Sources -> Social -> Social Plugins report,” explains Chou. “Here you see the social activities broken down by content. Selecting a specific page shows you the social activities by network for that page. Click the ‘Social Source and action’ tab highlighted in the screenshot below to see a breakdown of the itemized activities.”
Last week, Google launched a Google Analytics page on Google+. Here are a couple of the most recent updates: