There are a number of reasons your site might have been hit by Google’s recent Penguin update Cialis 20mg, (formerly known as the Webspam update). Barring any unintended penalties, the algorithm has wiped out sites engaging in webspam and black hat SEO tactics. Cialis 20mg us, In other words, Google has targeted any site that is violating its quality guidelines.
One major thing you need to avoid (or in hindsight, should have avoided) is cloaking, 150mg Cialis 20mg, which is basically just showing Google something different than you’re showing users. Google’s Matt Cutts did a nice, Cialis 20mg canada, big video about cloaking last summer. He calls it the “definitive cloaking video,” so if you have any concern that you may be in the wrong on this, you’d better watch this, Cialis 20mg. It’s nearly 9 minutes long, so he packs in a lot of info.
Cloaking is “definitely high risk,” Cutts says in the video.
With Penguin, Cialis 20mg craiglist, there’s been a lot more talk about bad links costing sites. Link schemes are specifically mentioned in Cutts’ announcement of the Penguin update, Cialis 20mg coupon, and Google has been sending webmasters a lot of messages about questionable links recently. That’s definitely something you don’t want to ignore.
But while Google didn’t mention cloaking specifically in the announcement, it did say the update “will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Cloaking fits that bill, Cialis 20mg ebay. Google divides its quality guidelines Cialis 20mg, into basic principles and specific guidelines. Cloaking appears in both sections.
“Make pages primarily for users, 500mg Cialis 20mg, not for search engines,’ Google says in the Basic Principles section. “Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as ‘cloaking.’”
In the Specific Guidelines section, Cialis 20mg uk, Google says, “Don’t use cloaking or sneaky redirects.” This has its own page in Google’s help center. Cialis 20mg canada, Specific examples mentioned include: serving a page of HTML text to search engines, while showing a page of images or flash to users, and serving different content to search engines than to users.
“If your site contains elements that aren’t crawlable by search engines (such as rich media files other than Flash, JavaScript, or images), you shouldn’t provide cloaked content to search engines,” Google says in the help center, Cialis 20mg. “Rather, Cialis 20mg mexico, you should consider visitors to your site who are unable to view these elements as well.”
Google suggests using alt text that describes images for users with screen readers or images turned off in their browsers, and providing textual contents of JavaScript in a noscript tag. “Ensure that you provide the same content in both elements (for instance, provide the same text in the JavaScript as in the noscript tag),” Google notes. “Including substantially different content in the alternate element may cause Google to take action on the site.”
Also discussed in this section of Google’s help center are sneaky JavaScript redirects and doorway pages.
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