Examples of natural and unnatural link development (Inferior Link Development referred by some people as Link Building) explained below. Google is starting off 2012 with a slap and a bang as Panda 3.2 and 3.3 refresh gives the Index another scrub. Site owners scurry for help and others hide as the refresh sweeps through cyberspace; leaving many dazed and confused and some jumping for joy.
Unnatural Link Development Explained (WARNING!!!)
Google only has On Page and Off Page link examination at it’s disposal to uncover and reverse engineer any site’s link profile. Unnatural linking takes place when you have incorrect ratios in your link profile when examining the following:
- IP address referrals: When your link profile is not diverse enough and links are mostly coming from a small group of IP addresses e.g. a handful of articles or blog sites. These usually raise a flag with Google as it may appear that these links are part of a link farm, syndicate or proprietary network of owned and operated blogs.
- Website Profiles: When examining links to your website and they all appear to be from a select type of website e.g. Article sites only, Blog sites only etc. with no representation of diversity in representation, it may appear unnatural to search engines such as Google.
- Selective sites: When your link profile appears to be from only selected sites in your niche industry, geographical location or sites that are only on topic with your industry, your link profile may appear to be unnatural and controlled and raise an unnatural flag with Google and other search engines.
- Consistency: When your links are made up of keyword anchor text only e.g. Targeted Keyword etc. it does not represent a natural link ratio between Naked Links (http://www.website.com), Anchor Text Links (“keyphrase” linked to the site) and Call links (“click here”, “here”, “website”) it is easy to reverse engineer and uncover an unnatural link strategy.
- Top Heavy Linking: Your SEO firm might be linking only to the same pages each time for the same keyword, or link to the homepage of your website. An unnatural footprint and clear map to your linking strategy is left visible over time. Google can reverse engineer this footprint and impose penalties on your website pages or exclusion from its index.
- Empty Links: Links from properties that have no inherent authority or links of themselves. These are usually created as one-way links without having any link development of their own.
Natural Link Building Explained
Any person on the web can link to any page and any website without the permission or approval of the site owner. This is how natural linking takes place and grows over time. Anything worth linking to will be linked to from site owners, bloggers, advertisers, affiliates and social media sites. All links are great for your site, and help your business become more visible to search engines e.g. Google.
Examine what natural link building is and means to you on the Internet. Natural links are links that are uncontrolled, not manipulated or directed by a website owner and takes the form of randomness. A natural link profile appears to consist of the following:
- Random Anchor Text
- Random Geographical Linking from all over the world
- Diversity in IP addresses
- Inconsistent link text
- Linking to internal pages on website
- Representation with a diverse range of Website Profiles
- Links from desirable and undesirable sites (1% may be undesirable)
- Links from site unrelated to your industry.
- Linking from websites with their own SEO in place i.e. Quality Links.
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